World of Tanks "Stiffedra" (2017) :15 (USA)

Sadly, this is not airing during the Super Bowl, but World of Tanks foes have two back-to-back spots that will air between the first and second quarters which feature parodies of Real Housewives and House Hunters shows. This one in particular is quite biting in its satire of Erectile Dysfunction ads. In this case, the older gentlemen is confident in his um, abilities, with the help of fictional ED drug Stiffedra. Every pharma trop here is lampooned. From the hot tub, to the cheesy music and voice over who ensures us: "You're a man who knows how to get things done. That's why Stiffedra helps you rise to the occasion." Enter the tank that rolls over the hot tub. The delightfully silly non sequitur tagline completes the deal. "In a world of tanks, tanks rule." It's as if some adolescents were given the key to Madison Avenue. Perfect. Watch the less pervy but still hilarious Real Awful Moms and Teensy House Buyers that will air during the Super Bowl as well as another offline spot, "Fantasy Sports Bros."

Agency: Mekanism
Client: World of Tanks
Founder & Executive Creative Director: Tommy Means
EVP, Director of Creative: Tom Lyons
Associate Creative Director: Joe Beutel
Senior Art Director, Philip Cheaney
EVP, Managing Director: Michael Zlatoper
Brand Director: Heath Tavrides
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Producer: Megan Ubovich
Junior Producer: Kara Bello

Production Company: Hungry Man
Director: Dave Laden
EP: Caleb Dewart
Line Producer: Ahnee Boyce

Production Company: Moonlighting
EP: Shayne Brookstein
Producer: Bernice Purdham

Editorial: No6
Editor: Lucas Spaulding
Asst Editor: Brian Meagher
Producer: Yole Barrera
EP: Carr Schilling

Finish/Color/Graphics: The Mill
Head of 2D: Randy McEntee
2D Artists: Jonny Freeman, Alison Bloom
Color: Greg Reese
Color Producer: Diane Valera
VFX Supervisor/Creative Director: Jay Bandlish
EP: Krystina Wilson
Senior Producer: Larissa Berringer
Production Coordinator: Katie Sink

Music:
APM Music

Travis + Maude
EP: Kala Sherman
Creative Director: David Wittman

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