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Wotif "Wotifia Anthem" (2014) 2:13 (Australia)

Rocky Morton directed this crazy spot for a fictitious ad for Wotifia. Geddit? What-if? Narf narf narf. The spot for Wotif.com, an online accommodation booking site, is vintage Morton. Awesome, music videoish and looney in a good way. It's a mix of live action and animation gets across the idea that for the younger generation, travel anthems do not have to include stock photos. Fun stuff.

Agency: M&C Saatchi
ECD: Ben Welsh
Creative Directors/Art Directors/Writers: Gary Dawson, Shane Gibson, Andy Flemming
Digital Art Director: Glenn Christensen
Account Management: Karlee Weatherstone, Emmanuel Spiropoulos, Kristy Schwind, Charlotte Rijkenberg, Marcella Nigro
Planning Director: Mark Vadgama
Agency Producers: Jules Jackson, Sue Hind
Production Company: World Wide Mind
Director: Rocky Morton
Ben Nott: Founder/Director
Executive Producer: Will Alexander
Producer: Michelle Parker
DOP: Hugh Miller
Art Director: Simon Dobbin
Post Production: Sixty40@Heckler
Animation Director: Mark Simpson
Executive Producer: Will Alexander
Senior Producer: Jayne da Costa
Producer: Tyrone Estephan
Editor: Andrew Holmes

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