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WPP has announced that they will merge old school ad agency Grey with digital agency AKQA, renaming it AKQA Group.
Gosh, I wish they had used AKQGrey instead, just because it's funny.
The new AKQA Group will employ 6,000 people in more than 50 countries. WPP CEO Mark Read says this is an effort to streamline the company as more consumers adopt mobile and digital technologies and spend more time with non-traditional media. Read has reorganized many assets since stepping into Sir Martin Sorrels's shoes in 2018, including merging ad-industry stalwart JWT with digital agency Wunderman to form Thompson Wunderman, and combining Young & Rubicam with digital agency VML, forming VMLY&R.
“Our clients want outstanding creativity, powered by technology expertise and delivered at a global scale,” said Read in a PR statement. “This new company is designed precisely to meet those needs and is another important step forward in building our future-facing offer for clients.”