Wrong Names

Albert Dali - Banana
Albert Dali - Elephant
Albert Dali - Chair
Albert Dali - UFO
Albert Dali - Parrot

There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done.

To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.

Ad Agency: Lucifer Labs
Website: www.LuciferLabs.com
Client: Albert Dali Naming Consultants
Website: www.AlbertDali.com
Creative: Anantha Narayan

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