There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done.
To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.
Ad Agency: Lucifer Labs
Client: Albert Dali Naming Consultants
Creative: Anantha Narayan
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