At first glance, you might think it's a picture of bullet holes in a cement wall. But look closer. It's cut down trees.
Agency: Publicis Conseil, Paris
Photographer: Vincent Dixon
Retoucher: Studio Kilato
Executive Creative Director: Olivier Altmann
Art Director: Reza Behnam
Copywriter: Reza Behnam
Account Supervisor: Sandrine Bissoulet
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