WWF work from Ogilvy Budapest

So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

The headline reads: Help us reverse the process.

Agency: Ogilvy & Mather Budapest
Art Director/Copy Writer: Dalbir Singh
Client: WWF

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Plywood's picture

Yeah but the original way is just a family tree and has nothing to do with a diminishing population. Doesn't work for me.