Xbox "#TwitterHaloWars" (2017) :20 (USA)

To promote Halo Wars 2, agency twofifteenmcann created the world's first strategy game on twitter's DM platform called #TwitterHaloWars. The above acts both as a promo to the return of Halo Wars 2 and a new "Blitz" multiplayer mode. A preview of Blitz launches this week exclusively via #TwitterHaloWars, a real-time social media strategy game.

This teaser reminds me of an updated and less sardonic version of Max Headroom. I guess if I were into the story I'd be inclined to follow along. Clearly this is meant for the hardcore gamer and not the casual one. In case you are interested, here's how it works:

Hop on twitter so you can engage with the main A.I. in the Halo Wars 2 game. Her name is Isabel (also the star of the teaser above.) You can find her on Twitter here. Fans can engage with Isabel in a training module playing battle cards against friends (or the computer) in an escalating three-round war of attacks and counters. Winners will be served up gameplay GIFs, exclusive downloadable content like custom vehicle skin packs for use when the game launches.

If you're interested, just look for You can't miss her because she's verified (the perks of brand 'partnerships') and she's currently following seven people, all of whom are Halo or X-Box-related.

Client: Xbox
Sr. Director Xbox Global Marketing Communications: Taylor Smith
Director Xbox Global Marketing Communications: Ryan Cameron
Manager Xbox Global Marketing Communications: Jonathan Segall
Group Marketing and Communications Manager: Michael Carr
Senior Marketing and Communications Manager: Theresa van den Boogaard
Senior Marketing and Communications Manager: Karen Woessner Smith
Marketing and Communications Manager: Kate Fisher

Creative Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Copywriter: Bri Hand
Art Director: Sean Flores
Director of Integrated Production: Alex Spahr
Senior Digital Producer: Eryn Lovich
Digital Producer: Amanda Punzalan
Business Director: Peter Goldstein
Account: Drew Porter, Kevin John, Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian
Business Affairs: Marybeth Barney

Media Agency: Empower Media Team
Global Lead Communications Planning: Sandy Constan
VP, Digital: Samantha Lim
Director, Digital: Rhiannon Franz
Associate Director, Digital: Bryan Kodish, Josh Berkley

Development Partner: ICG
Capabilities & Delivery: Sunil Bridgelall
CIO: Marc Caron
Developers: Ken Jacobs, Ben McBride, Narciso Ocampo, Eric Stewart
Capabilities Specialist: Jeremy Leduc
Director IT Services: Mike MacIntosh
Project Manager: Marie Solano

Lead Technical Program Manager: Seth Harris
Sr. Technical Program Manager: Rafi Jacoby
Producer: Jamie Russo
Brand Planner: Greta Spangenberg
Creative Specialist: Elizabeth O'Neal
Brand Strategist: John Lee, Sr.
Account: Jillian Dickson, Caitlin Voracek, Erin Easley

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