Xerox helps everything run better, including the US Open

Operational efficiency is top priority for businesses and governments, and at major events like the U.S. Open. Xerox's new brand strategy – Work Can Work Better – highlights how organizations can stay on top of their game.

Client: Xerox
Agency: Y&R new York and VML New York
President: Jim Radosevic, Y&R
CCO: Leslie Sims, Y&R
Creative Director/Copywriter: Margot Owett, Y&R
Creative Director/Art Director: Fern Cohen, Y&R
Creative Director/Art Director: Aaron Frisch, Y&R
Art Director: Wendy Wen-Stadler, Y&R
Digital Creative Director: Brian Musich, VML
Associate Creative Director (Digital): Gary Baker, VML
Content Producer (TV): Zamile Vilakazi, Y&R
Print Producer: Louisa Gargiulo, Y&R
Production Company: Smuggler
Director: Chris Smith
Photographer: Chris Frazer Smith

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