Yellow Pages and Target split image concepts

Starting in the spring of 2004 Peterson Milla Hooks, an ad agency in Minneapolis, created a "Wants Needs" campaign that used split images. In Novemeber of 2004, AMV BBDO in London created a campaign for the Yellow Pages using the same technique for ads on the Underground.

Target's campaign:

Ads for Yellow Pages:

Brain sync or stolen idea?

AnonymousCoward's picture
Dabitch's picture

Nice pairing. ;) I keep thinking there's a third campaign that could join these two... It's on the tip of my toungue..... Anyone else have that feeling? Bueller?