/** */ Yellow Pages - Live Search Category Demonstrations - ambient & billboards Israel | Adland

Yellow Pages - Live Search Category Demonstrations - ambient & billboards Israel

SAA/Y&R Tel Aviv wanted to show off Yellow Pages live search features and did so - by basically searching teh entire country of Israel. Over 1000 customized Yellow Pages billboards apperad all over the country, turning it into a live demonstration of search categories - breaking the boundaries of outdoor media by creating customized solutions for every billboard. My favorite - scratch cards! No wait, the revolving shawarma billboard! No wait, dang I can't pick a favorite.

Chief Creative Director: Gideon Amichay; Executive Creative Director: Tzur Golan; Group Creative Director: Yariv Twig; Copywriter: Eyal Padan/Sharon Refael; Art Director: Asaf Covo/Shirley Bahar; Account Manager: Adam Avnon; Account Executive: Shiran Chen Barazani; Account Director: Galia Ashri; Planning: Hilla Tamir/Zohar Reznik; Media: Union;
Tire Repair Billboard: Group Creative Director: Amit Gal; Art Director: Ran Cory; Copywriter: Paul Paszkowski

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
caffeinegoddess's picture

Thumbs up.