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It's just your regular office leave party, until legendary actor Sir Patrick Stewart (who takes Yorkshire Gold tea with him wherever he travels in the world) gives the leaving speech to rival all leaving speeches. You see, Yorkshire is “Where everything’s done properly.”
Directed by Dan Opsal for Hungryman London, the latest in the series of ads proves that no matter how menial the task, Yorkshire Tea insist on doing it ‘proper’. Sir Patrick, who takes Yorkshire Gold tea with him wherever he travels in the world, calls upon his 60+ years of stage and screen experience to pay tribute to a very special colleague on their last day at work.
The ad was filmed in Harrogate with employees from across the business starring alongside Yorkshire Tea’s newest recruit, Patrick Stewart. So that had to be a fun day at work!
The TV breaks with a 40-second film on July 4th and will be supported by Cinema (60-second) and Social. Previous stars to join the Yorkshire Tea team have been Sir Michael Parkinson, Sean Bean, the Brownlee Brothers, Dynamo and the Kaiser Chiefs.
Sir Patrick Stewart said: "No matter where I am in the world I always make sure I have some Yorkshire Tea with me for a proper brew. My career has taken me from the West End to Broadway, from Hollywood to the far ends of the galaxy... but now I've returned to where it all began. Yorkshire."
Lucy Hoyle, Senior Brand Manager at Yorkshire Tea said: “We’re chuffed to bits with this new advert and hope everyone loves it as much as we do. Sir Patrick is an absolute legend when it comes to delivering a heart-felt performance. If anyone is a master of the art of ‘doing things properly’ – something that is central to everything we do here at Yorkshire Tea – it’s Sir Patrick and we’re thrilled he is part of the Yorkshire Tea team.”
Nick & Lee, creatives at Lucky Generals said: "On the day, Patrick's performance and words brought a Yorkshire pudding size lump to the throat. And we’d like to wish Tina all the best for the future.”
Brand: Yorkshire Tea
Creative agency: Lucky Generals
Media agency: GoodStuff
Director: Dan Opsal
Production Company Producer: Matt Buels & Jack Beardsley
Production Company: Hungryman
Editor: Andrew Ratzlaff
Grade: James Bamford
Sound: King Lear
Note to Editors