Y&R Prague creates watermark recruitment campaign for art directors

Really neat recruitment idea that makes use of art director behavior. Y&R Prague went and partnered with stock photo site Dreamstime and turned their watermarks into a recruitment ad. Brilliant contextual advertising.

Client: Y&R Prague

AnonymousCoward's picture
Dabitch's picture

Oh how fun! This reminds me a little of Jung Von Matt's "Lorem Ipsum" recruitment, only in the fact that they are advertising it where the hard working art directors are looking.