Yuengling is America's oldest brewery and good beer to boot. It has a cult fan base around the northeast and people seek out bars outside of that area of America that are lucky enough to serve it. There's a lot they could have done for this campaign. What they did was explain the difference between a beer and a lager, and set it to a Black Keyes sound alike song and some generic good-times footage with predictable results. In other words, the campaign is not worthy of the beer. Also check out "The edge" and Around a Yuengling
Client - D.G Yuengling & Son, Inc. Director of Marketing – Tyler Simpson Creative Agency - Laughlin Constable Chief Executive Officer – Mat Lignel Chief Creative Officer – Dan Fietsam Creative Director – Jon Laughlin Creative Director – Grant Simpson Executive Producer – Phil Smith Art Director – Chris DeYoung Art Director – Allie Geise Copywriter – Miki Turner Copywriter – Matt Portman Account Director – Kate Raasch Senior Account Manager – Jonathan Cleveland Chief Strategy Officer – Mark Carlson SVP, Strategic Planning – Katy Gajewicz Production Company – Fancy Content Director – Jason Zada Editorial Company – HIVE
Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button, or using our amazon affiliate links.