Why walk when you can fly? Take the party to new heights. Make every song an encore. Let the night take flight. Tap into your inner eagle. It's like they took a print campaign and set it to good-time footage. Yuengling is America's oldest brewery. They have a freaking majestic eagle on the bottle. They are served in some fantastic bars in the northeast and I have fond memories of growing up in Pittsburgh and enjoying them at half the concerts I went to in small sweaty clubs. They have a hardcore fan base, too. I'm just surprised that this is the campaign they went with as a way to gain a market share. So many beer brands go down the celebrate the night/good times/youth mantra that this campaign could be for Rolling Rock, or Bud Light, or basically any brand of beer out there. The headlines aren't helping, either. Also check out: The Edge and Around a Yuengling for more.
Client - D.G Yuengling & Son, Inc. Director of Marketing – Tyler Simpson Creative Agency - Laughlin Constable Chief Executive Officer – Mat Lignel Chief Creative Officer – Dan Fietsam Creative Director – Jon Laughlin Creative Director – Grant Simpson Executive Producer – Phil Smith Art Director – Chris DeYoung Art Director – Allie Geise Copywriter – Miki Turner Copywriter – Matt Portman Account Director – Kate Raasch Senior Account Manager – Jonathan Cleveland Chief Strategy Officer – Mark Carlson SVP, Strategic Planning – Katy Gajewicz Production Company – Fancy Content Director – Jason Zada Editorial Company – HIVE