Just like Porsche's Hologram ad, this ad for the Zoo has a plastic acetate sheet & a QR code that opens a world of hologram magic. The print ad itself, found in Zoo's own magazine, was dubbed "Holoquarium" and had instructions on how to assemble the magic. Once you set up the "Holoquarium" you'll be treated to plenty of fish, seahorses and turtles, I can see how this would really mesmerize children and crank up their "lets go to the zoo" nag factor. Best viewed in the dark, all the lovely fish sightings end with a reminder that Zoo Frankfurt is open 365 days a year.
ad agency: Leo Burnett , Frankfurt