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Zoopla launches major marketing campaign as it unveils new brand positioning

Zoopla, the UK’s most comprehensive property destination, is set to launch a major marketing campaign on Boxing Day. The campaign will unveil Zoopla’s new positioning - ‘We know what a home is really worth’ - and will target house hunters across TV, YouTube, VOD, OOH, display and social.

The funniest observation is how freeing it is to finally have a home away from your parents. Or roommate for that matter. 

And for others, sharing a home with angry cats may be less than ideal, particularly when they have allergies. 

Zoopla’s new campaign is the first with its new creative agency Lucky Generals, recently awarded shots’ Agency of the Year.

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