Zurich Insurance Group "A true love story" (2016) 1:39 (UK)

Married for 72 years, this charming couple travel back to where it all started, and look forward to another 72 years together. Matilde and Paco are a treat. There is also a digital component called True Love Maps, calling for all lovers to digitally carve their love on a tree or lamppost in any street in the world and make it last forever. Call me old fashioned but I'd rather paint or write or crave it on a bench or tree, like Paco did. That and the digital experience, however cute is may be, is hella slow to generate.

Client: Zurich Insurance Group
Agency: McCann Worldgroup London
Global Creative Director: Miguel Bemfica
Creative Directors: Ronaldo Tavares, Rachid Ahouiyek, Lee Tan
Creatives: Marcelo Duarte, Claudia Illan, Carl Larsson, Rachid Ahouiyek, Ronaldo Tavares
Social Media Specialist: Miguel Vara
Account Directors: Petra Stachiowiak, Marina Specht
Account Planner: Wolfgang Eigner
Agency Producer: Lauren O’Shea
Media Planning: UM, London
Digital Production Company: Unit 9
Producers: Carolyn Appleton, Fabien Terrasse, Vanora Fung
Film Production Company: Fish Film
Director: Eivind Holmboe “Salmon"
Executive Producer: David De La Flor
Editor: Jose Ramon
Post Production: Company 3/Method New York
Sound Design: Pablo Caminero

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