This idea comes from the fact that In Puerto Rico when people are allergic to dogs, it's somehow tolerable, but when people are allergic to cats they get rid of them at once.
Zyrtec Allergy stops your cat allergies from acting up, so you can play frisbee with your cat anytime. Hang on, I think I took a wrong turn here somewhere... But it does make for a striking visual.
Chief Creative Officer: Enrique Renta
Creative Director: Santiago Cuesta
Associate Creative Director: Luis Figueroa/Jose Rivera
Copywriter: Santiago Cuesta/David Rodriguez/José Rivera/Juan Carlos López/ Leslie Robles
Art Director: Juan Carlos López
Photographer: Iancarlos Reyes
Planning: David Rodriguez