The Advertising Show on "Cycles: How We Will Live, Work & Buy"

Hear Maddy Dychtwald, author of “Cycles: How We Will Live, Work and Buy”, offer a new view on how Americans live, work and buy with profound implications for the marketplace, the workplace and their lives. Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for over seventeen years. Maddy has delivered speeches to more than 200,000 business leaders worldwide, including a diverse group of clients such as Allstate Insurance, Chevron, Direct Marketing Association, National Association of Educators, and New Balance Athletic Shoes.
Tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to the Advertising show for their live webcast. Or check out their commercial free archives.