National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Here the "Adventures of an Advertising Woman" by Jane Maas including her behind the scene anecdotes on the "I [heart] NY" campaign, Merrill Lynch's "Bullish on America" campaign, Leona Helmsley and more.
As a former creative director at Ogilvy & Mather and Wells, Rich, Greene, Jane has worked on advertising for General Foods, Johnson Wax and American Express.
Tune in Saturday 8-10p.m. CET (2-4p.m. EST) to The Advertising Show for their live webcast. Or check out their commercial free archives.