Ad Books

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A-Sides & B-Sides short stories by Evan Brown

Sometimes the books we review here are written by people in advertising, rather than about advertising. This is one such case.
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Decoding the Irrational Customer

Of course we want to eat healthy, we say as we munch down on a french fry, ignoring our hypocrisy.
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Paid Attention

Paid Attention by Faris Yakob I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations.
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Digital Doesn’t Matter (and other advertising heresies) out in paperback now.

Will you look at that Åsk Wäppling is now listed as an author on Amazon...
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Digital State

What is the Digital State? What is our Digital State of Mind? What does the Digital State mean for brands and for businesses? These are the questions Simon Pont looked to answer by bringing exper
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What kind of a tool are you? from The practical pocket guide to account planning.

Ever felt like your office is full of tools? Ever wondered if you were one? Ever wanted to get less tooly and better at planning?
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Shocker: Copywriter writes book ... set in advertising.

Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals with some serious issues.
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Bob's book about Bill and the other ad men during the creative revolution

In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", "Make it interesting" and to top it off &quo
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The ultime ad-crib book, Joelapompe's 100 Visual Ideas, 1000 Great Ads

This is a book you need to stuff in every xmas christmas stocking that belongs to an adgrunt or a student of advertising.
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Advertising Concept Book - buy one for every one of your clients.

I have one reason you should get this book. The entire book looks like a comp. All illustrations are rough sketches of the ads that they are talking about. Genius.