Ad Books

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Jonathan Salem Baskin - Why did you write "Branding only works on cattle?"

I haven't read the book yet, hence it's unrated (if you have read it feel free to share your views).
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Alex White - "Advertising design and typography" - the new bible book for budding designers.

When I first spotted this book, I thought I had died and gone to heaven.
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LogoMania

The quick-hit format gives designers easy access to creative ideas.
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Graphic Design as a Second Language: Bob Gill (Hands on Graphics)

This publication is part of the Handson Graphics series - an exciting and unique collection exploring the work of respected and highly talented international designers.
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Word of Mouth Marketing: How Smart Companies Get People Talking

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to sh
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach

The Internet has profoundly changed the way people communicate and interact with each other.
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72andSunny Publishes "The Ghost of Bobby" by Ex-Adman David Miller

72andSunny has published its first book, called "The Ghost of Bobby." It's written by former advertising executive and Glasgow/London-based writer David Miller, with full-color illustra
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8 Comments

Hey Whipple, one more time! The third edition of Luke Sullivan's guide to creating great advertising

A lot has changed since the first edition of the now staple creative diet book "Hey Whipple, Squeeze This", not just that Dick Wilson who played Mr Whipple has gone to squeeze the big fluffy
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Paul Arden on God

The man who always said "God is in the details" has lost religion and thus put out a book on the subject. A book short enough to read in one single cab ride sitting.