Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Did you know that 70% of all college students binge drink? Truth is most people don't. What's more, most don't even know what binge drinking is. And that’s the goal of the After Too Many campaign to educate. The integrated campaign includes television, print, online and guerilla. [missing image] [missing image]
Check out https://AfterTooMany.com
TV Spots #1
Super adgrunts check out the spots in the archive:
Bathroom:
Street:
Credits:
TV
Agency: Grey San Francisco
Client: Youth Leadership Institute
Creative Director: Roger Bentley
Copywriters: Brian Clevenger, Chaco Daniel
Art Directors: Amanda Cooper, Juan Contreras
Account Executive: Sarah Kavanaugh
Production Company: Motiv Films
Director: Eric Bute
Producer: Jim Rutherford
Line Producer: Shirley Johnson
Director of Photography: Matt Williams
Print
Agency: Grey San Francisco
Client: Youth Leadership Institute
Creative Director: Roger Bentley
Copywriters: Brian Clevenger, Chaco Daniel
Art Directors: Amanda Cooper, Juan Contreras
Photography: Amanda Cooper
Account Executive: Sarah Kavanaugh
Print Producer: Tom Haughom
Interactive
Agency: Grey San Francisco
Client: Youth Leadership Institute
Creative Director: Roger Bentley
Copywriters: Brian Clevenger, Chaco Daniel
Art Directors: Amanda Cooper, Juan Contreras
Photography: Amanda Cooper, Juan Contreras
Account Executive: Sarah Kavanaugh
Developer: Mark Sanders