National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Bugs Bunny can't sleep for all the noisy basketball players above him, so he pops up to ask what's all the racket about. The basketball players toss him around like a ball, and when he lands in the basket he declares war. Hare Jordan and Air Jordan - "Whod'you expect, Elmer Fudd?" then outplay the basketball guys, with puns galore and cartoony references everywhere. "This floors them every time"
Production Company: Pytka
Director: Joe Pytka
Producer: Vincent Joliert
Advertising Agency: Wieden+Kennedy
Creative Directors: Dave Kennedy, Dan Wieden
Art Director: Darryl McDonald
Copywriter: Jim Riswold
Agency Producer: Donna Portaro
Editorial Company: Red Car
Editor: Rob Watzke
Music Company: Malcolm McLaren
Animation: Darrell VanCitters
Special Effects: YFG/Fx, Inc.
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