In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This is all rather silly. A woman singing opera to an audience sometime during the height of powdered wig fashions has her concert rudely interrupted by... an oiled up guy in his bathing suit on a sunbed. Because why the hell not. It's a bit silly, and very well art directed as well as cast, even if the idea itself isn't groundbreaking. We get it, you speak to Alexa and Alexa can change your music. Voice control is fun.
Ad agency: Droga5 London
