Altoids Chocolate Website

Altoids Chocolate Website

SayItWithAltoids.com
I saw a banner for this site and I always love Altoids web work (I think it is WDDG, though Hal Riney just won the account).
This is a wonderfully creative use of flash and a fantastically unique concept. There is something hilarious about reading what others put in their e-cards -- Altoids encourages delightfully "negative" love greetings -- I guess they are positioning their new product as the anti-chocolate.
Great work and a must-visit site by this iconic brand.
Interesting to note that they plan to allow people to deliver these greetings through banner ads.
I am not sure how they will do that, but it sounds really interesting.
- MJax

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