I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
I saw this as a kid, and while the animation doesn't impress me much today, the ad's message resonated with me. I quit smoking when I was pregnant because I remembered this ad. It's not easy to quit, and of course, I would do so to protect my unborn, that was a given. What I mean is, every time I felt like I wanted to smoke, I conjured up the image from this ad in my head. It worked.
