National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Dana Carvey phones up Jon Lovitz and declares: "We're going to the superbowl" at the Joe Robbie Stadium in Miami. Jon responds "Miami Miami Miami" and this sets the tone for the whole spot. While Dana glides through everything smoothly, Jon brought "that other card" and finds that it is declined everywhere.
Amex - American Express
Ad agency: Ogilvy & Mather
Agency producer: Skip Allocco