National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
It's a bit daring to use naked humans in food ads, as there is a matter of taste needed to be conveyed in the visuals and most people don't want to eat people.
They say that it took three days to capture photographs of three different vegetables that looked like human beings.
"We were amazed by Riina's dedication to creating exceptional artwork while also meeting our commercial communication objectives. The final outcome was truly breathtaking." - Miika Helenius - Head of Marketing, Apetit Oyj
Production & concept: hasan & partners
Client: Apetit Oyj