Apple Switch - Daniel Clowes (2002) :30 (USA)

I have a friend who's a computer genius and he said you must have a Mac it's like a perfect robot pal.

I use it to scan my artwork and then color the artwork. I'm very fond of the flesh color which is 20 magenta 40 yellow there's no blue. You can change something from 93% blue to 94% blue. To a psychotic artist who cares about such things, it can make a world of difference.

Client: Apple
Ad agency: TBWA/Chiat/Day
Director: Errol Morris

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