In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Every once in a while an ad campaign comes along that makes me go... hmmmhuh?. This one is such a campaign. We're using global warming to sell a drink now are we? OK, I could see that how this could be funny, but somewhere it took a wrong turn and just got confusing. What is George W Bush doing in there as a fish? Isn't he past his sell-by date for mocking now that he's no longer POTUS? Fine, so it's not working for me - but I am not the target market - and the illustrations by Lokesh Karekar are quite nice.
Advertising Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup, Vikram Gaikwad
Creative Directors: Anu Joseph
Copywriters: R.Venkatraman, Huzefa Kapadia, Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala
