Every once in a while an ad campaign comes along that makes me go... hmmmhuh?. This one is such a campaign. We're using global warming to sell a drink now are we? OK, I could see that how this could be funny, but somewhere it took a wrong turn and just got confusing. What is George W Bush doing in there as a fish? Isn't he past his sell-by date for mocking now that he's no longer POTUS? Fine, so it's not working for me - but I am not the target market - and the illustrations by Lokesh Karekar are quite nice.
Advertising Agency: Creativeland Asia, Mumbai, India Executive Creative Directors: Sajan Raj Kurup, Vikram Gaikwad Creative Directors: Anu Joseph Copywriters: R.Venkatraman, Huzefa Kapadia, Sajan Raj Kurup Art Director: Payal Juthani Illustrator: Lokesh Karekar Account Supervisor: Jay Gala
