ASH - Smoking kills more than terrorism - (2008) Poster (New Zealand)

To drive home the point of how many actually die from smoking, ASH and DDB New Zealand compare the cancersticks to the twin towers. I have a weird feeling that I've seen this before.

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Toby Talbot - Executive Creative Director & CD
Paul Hankinson - Copywriter
Mike Davison - Art Director
Retoucher: Grant Allen/Slice
Ad Execs: Jenny Travers, Paul Wilson

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