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Hot on the heels of that British study that revealed that a quarter of British drivers are so distracted by billboards with semi-naked models that they have dangerously veered out of their lane which caffeinegoddess reported on, comes yet another ad that diverts attention from traffic. This time it's a cheeky ad in Rome that a consumer group calls a "road hazard".
The dangerous ad on the cities buses is advertising a cellulite treatment by showing the results - a bare naked cellulite free bottom. A consumer group called Codacons has warned that this sight may cause traffic pile-ups on the streets of Rome as men gawk at the butt. They 're quoted as saying that in The Courier Mail.
An image like this one poses a serious risk of distracting motorists of the male sex who, to observe that backside, inevitably remove their attention from the road," Codacons said. "There is a concrete risk that such advertising represents a hazard for men at the wheel, causing traffic pile-ups."
