Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.
Creative Director : Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren