Band-aid® have finally caught up and have announced that they are "committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin."
Now, this may look a little opportunistic, especially since there has been many brands of diverse band-aids before., but the more diverse bandages available, the better. Tesco in the UK launched their own version in February this year, and the ad campaign for it was well-received in the international press. I suppose the only people who might not like this news is Trucolor bandages, as here comes the heavy competition.
A word of advice to Trucolor bandages would be to work on getting the best display heigh level in pharmacies and target, so your brand doesn't go the way of Ebon-Aide where poor product placement killed the brand. Band-Aid® knows how to get top-shelf, so get in there before them!
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