Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Campaign with three ads (Bar / Office / Restaurant) created by NEOGAMA/BBH (São Paulo, Brazil) for ACT.
Company Name NEOGAMA/BBH
Advertiser/Client: ACT
Product or Service: INSTITUTIONAL
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Paulo Augusto Cesar (Pepê)
Copywriter: Isabella Paulelli
Photographer Daniel Klajmic
Art Buyer: Mariah Bayeux and Janaína Lacerda
Account Supervisor: Diego Passos
Planner: Eduardo Lorenzi
Other Credits: Kiyoshi Takahashi, Daniel Terlizzi and Alessandra Perez
Advertiser's Supervisor: Mário Albanese and Luis Carlos Mônaco