Barclaycard "what's good for small business is good for everyone" Goldfish / Plant (2023) (UK)

Barclaycard Business has a simple message, "what's good for small business is good for everyone." Created by Droga5 London the ads show that when small businesses receive their payments easily, everything gets better.

Here an office plant is getting watered regularly because the business owner got a Barclaycard payments card reader.

Steve, the goldfish in this tank, situated in a boutique restaurant is very happy because thanks to Barclay the restaurant owner could afford a bigger tank, and bought him a "date that will go on for the rest of his life."

Like the recent SL campaign to encourage people to use public transport in Stockholm, these ads are so understated and quiet that they really stand out. Is this a new trend? I like it.

Ad Agency: Droga5, London

Director: Jeff Low
Voice: Julia Davis (famous from "Gavin & Stacey")

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