Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. “Moments That Matter” dramatises the pivotal role of support that the right partner plays - both on Centre Court, in life and in business.
CAMPAIGN CREDITS CAMPAIGN TITLE: Moments that Matter CLIENT: Barclays GROUP MD BRAND, CREATIVE AND MEDIA: Simon Groves HEAD OF BRAND ADVERTISING & CAMPAIGNS: Emma Hodgson SENIOR BRAND MARKETING MANAGER: Nagar Ghahreman BRAND MARKETING MANAGERS: Natalie Wright & Sarah Wenham-Slack
ADVERTISING AGENCY: VCCP CHIEF CREATIVE OFFICERS: Chris Birch & Jonny Parker CREATIVE DIRECTOR: Liam Wilson COPYWRITER AND ART DIRECTOR: Tom Dyson & Lance Boreham BUSINESS DIRECTOR: Kate Fitzgerald ACCOUNT DIRECTOR: Louise Fox ACCOUNT EXECUTIVE: Ralph Cornell GROUP HEAD OF PLANNING: Stefan Siedentopf PLANNING DIRECTOR: Nathan Velayudhan EXECUTIVE PRODUCER: Simon Plant AGENCY TV PRODUCER: Sam Breen AGENCY CREATIVE PRODUCER: Harriette Moore & Poppy Tullo BROADCAST AFFAIRS: Alexia Collins
MEDIA BUYING AGENCY: OMD
PRODUCTION COMPANY: Academy Films DIRECTOR: Billy Boyd Cape EDITOR: Dan Sherwen @ tenthree EXECUTIVE PRODUCER: Darapen Vongsa-Nga PRODUCER: Juliette Harris PRODUCTION MANAGER: Colum Ewart
POST-PRODUCTION COMPANY: No8 London POST PRODUCER: Callum O’Brien COLOURIST: Jonny Tully LEAD VFX ARTIST: Leanne Pletersky VFX ARTIST: Toby O’Connell VFX ARTIST: Harvey David JUNIOR NUKE ARTIST: Muhaddissa Hasham
AUDIO POST-PRODUCTION COMPANY: 750mph SOUND ENGINEER: Sam Ashwell HEAD OF PRODUCTION: Olivia Ray AUDIO PRODUCER: Carla Thomas
PHOTOGRAPHER: Nick Dolding
DESIGNERS: Scott Mitchell, Lee Forster, Paul Craig, Lee Bodell & Jonathan Harper
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