Bayer's Bepanthen first aid cream "burning babies" ads are fake fake fake. Happy now JWT?

Bayer's Bepanthen first aid cream "burning babies" ads are fake fake fake. Happy now JWT?

Last weeks "duh, obviously fake" ads for Bayer's Bepanthen first aid cream have been officially named fakes by JWT who've even released an official statement about them - as if ads depicting parents roasting their babies over fire, with blowtorches or burning a la marshmallows on a stick would ever have been approved - c'mon!
The global account director from Bayer's ad agency, JWT

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