BBC News: Sponsor police guard World Cup brands.

BBC News: Sponsor police guard World Cup brands.

Guerilla marketers gets ambushed at the World Cup.

Up to 1,000 Dutch fans watched their side play Ivory Coast in their underpants on Friday after they were denied entry to Stuttgart's stadium for wearing orange trousers with the name of a Dutch brewery which was not an official sponsor.
Faced with missing the game or ditching their orange lederhosen - given away by the brewery - they made the obvious choice.

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