BBDO's Pepsi posters win Grand Prix at the Epica awards 2007.

BBDO's Pepsi posters win Grand Prix at the Epica awards 2007.

Many moons ago, when the Olympics were held in Nagano, I worked at BBDO and spotted one of those local tradepress competitions where you had to take one of your agencies clients and mesh it with a poster promoting the Nagano Olympics. I thought I was pretty clever when I took the Pepsi logo, flipped it upside down and placed it in the middle of a white "flag" (poster) with a wee snowboarding dude sliding down the white line. The account exec didn't though, and I got chewed out for messing with the clients logo. This little whine-fest is simply to remind y'all that when you do mess with the logo, you must do it sexay-as-hell - like this award winning BBDO Pepsi campaign here (complete with snowboarders!). That's when you win awards baybeh.



Art Director: Michael PlĂŒckhahn
Copywriter: Dietmar Neumann
Beratung: Heike Flottmann, Annika Lauhöfer
Art Buying: Birgit Paulat
Production: Stefan Kranefeld Imaging, DĂŒsseldorf

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