Beats "The Right Music" (2014) :33 (USA)

Ellen DeGenres as Goldielocks for the Beats music app. The app is different because it's curated by real people. The spot is not different because it is a product demo featuring a celebrity and animals. I guess it's worth the earned media and at least Ellen is talking it up on her show. But for me, it's a weird choice of celeb. I thought Beats were supposed to be hip. Surely there are other blonde celebs to run with that joke?

Client: Beats
Agency: R/GA

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