Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.
Director: Hugh Hudson
Ad Agency: Collett Dickenson Pearce & Partners (CDP)
Creative Director: John Salmon
Copywriter: Tony Brignull
Art Director: Neil Godfrey