Benson and Hedges - Iguana / Swimming pool - (1979) 0:60 (UK) Classic

The diver gets the cigarettes as they are dropped via helicopter into a pool in the middle of the desert with only lizards as witnesses because OF COURSE that's how you make a 38-sheet billboard for a dreary London street.

Director: Hugh Hudson
Ad Agency: Collett Dickenson Pearce & Partners (CDP)

Creative Director: John Salmon

Copywriter: Tony Brignull

Art Director: Neil Godfrey


Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.