BGH Air - Big Noses 50% off - case study - (2011) 2:18 (Argentina)

This clever give-away allowed people with big noses, and those people only, to get 50% off the BGH air conditioner (& cleaner? ). Because people with big noses need clean air more than anyone else. Very funny and successful promo that was widely talked about in Argentina. Del Campo Nazca Saatchi & Saatchi, Buenos Aires