In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Big Green Egg Europe tasked Fitzroy to develop a campaign to expand the brands market share in Europe. Big Green Egg is the market leader in the ceramic barbecue segment and wants to strengthen its position. In some countries where they are relatively new, like Germany and France, the brands needs to be introduced.
The Big Green Egg is the classic among the kamado's. And although many copies are made, the quality is still unparalleled. To emphasize this, Fitzroy developed a campaign with "The Evergreen" as the core idea. Because quality never gets old, the Big Green Egg is not subject to changing times.
With one family of three generations getting together, this film shows that times change, but family grilling and get togethers is always there. Just like that egg.
Fitzroy will roll out the campaign in several European countries this year, with the emphasis on digital, print and POS.
Ad agency: Fitzroy
