Big Green Egg Europe tasked Fitzroy to develop a campaign to expand the brands market share in Europe. Big Green Egg is the market leader in the ceramic barbecue segment and wants to strengthen its position. In some countries where they are relatively new, like Germany and France, the brands needs to be introduced.
The Big Green Egg is the classic among the kamado's. And although many copies are made, the quality is still unparalleled. To emphasize this, Fitzroy developed a campaign with "The Evergreen" as the core idea. Because quality never gets old, the Big Green Egg is not subject to changing times.
With one family of three generations getting together, this film shows that times change, but family grilling and get togethers is always there. Just like that egg.
Fitzroy will roll out the campaign in several European countries this year, with the emphasis on digital, print and POS.
Ad agency: Fitzroy