I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Woah! Here's a 3D wall ad that manages to be creepier than the entire 1975 B-movie classic Giant Spider invasion, and has a better storyline to boot. Giant ants crawl all over this building, until a giant black flag can sprays them all dead. So it's true then, Black Flag really does Control Your World. Lets all bow down to the giant Black Flag can - the only thing that can save us from invading giant ants from outer space!!
Fine, so I'll cut down on the marathon 70's scary movie nights on cable. You guys never let me have any fun.
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On June 4, thousands of Houstonian baseball fans got their first view of a new, ultra-lifelike, 3-dimensional outdoor projection media. Unhappily for myrmecophobes in the crowd, what they saw projected was a swarm of gigantic red ants. The event was advertising agency Marcus Thomas, Clevelandâs first work for their new client, Black Flag, a division of the Homax Group.
Following the Houston Astros night game, before and during stadium fireworks, giant (10-foot long) 3Dâants appeared to crawl one by one onto a Veteran Administrationâs building facing Minute Maid Park, swarming onto the wall until it was engulfed. (A contribution has been made to the the VA.) AâBlack Flag aerosol can appeared to spray, and the ants fell dead. The virtual infestation repeated every 60 seconds.
If âShow bug, kill bug,â is an insecticide advertising staple, the agency took pains to make its presentation new. The projection process, called animated 3Dâmapping, involves recreating a detailed 3Dâmodel of the projection surfaceâthe VAâbuilding wallsâin computer, and modeling the animation around that surface. Black Flagâs is the first U.S. ad use of the technology for a non-video-related product.
The projection event goal is to increase Black Flagâs top-of-mind awareness. The Texas market was chosen for the first presentation (additional events under consideration) thanks to its notorious bug problems. (Fire ants cause $1.2 billion in damage in the state, according to Texas A&M.)
Black Flag, first sold in 1833, is Americaâs oldest insecticide. Since 2007, the brand has been owned by the Homax Group, Bellingham, Wash. www.homaxproducts.com
