Bloody is now bloody OK for OZ

Bloody is now bloody OK for OZ

The British restriction on the Australian tourism ad "Where the bloody hell are you?" which was not allowed to run in its original form because of the use of "bloody" has been reversed. The Australian Tourism Minister, Fran Bailey, flew to London in the hopes of saving the campaign.

"I am pleased that common sense prevailed and the regulators realised the campaign was intended to be cheeky, friendly and very Australian," Bailey told reporters.

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