Blue Moon "Brewer" (2016) :30 (USA)

Bewmaster Keith Villa explains the inspiration behind his new take on the Belgian Witt beer. He's added Valencia orange peel and coriander to the mix. The use of kirigami which is a type of origami makes this spot look very imaginative. It kind of has a Tim Burton vibe about it, at least some of it. I wish they would have stayed in that world.

Client: Blue Moon
Agency: Venables Bell & Partners
Technique: Kirigami, which is a type of origami using cut paper.
Director: Dante Ariola
Artist group: Floyd Albee & Team, MJZ (the production team at Venables Bell & Partners)

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