National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Boddingstons spoofed the Cornetto ads that were airing at the time, but ended with a Manchester twist: "That Gladys, she never buys 'er own!" Turns out these are not the canals in Venice, but Manchester!
Creative Director: John Hegarty
copywriter & co-concept creator: Tom Hudson
Copywriter: Tim Riley
Producer: Kate O’Mulloy
Director: Jeff Stark
Director of Photography: Nigel Willoughby
Principal talent: Anna Chancellor
Music: Enrico Caruso "O Sole Mio"